Financial Planning
Financial Planning is the long-term process of efficiently managing your finances so you can achieve your life’s goals and dreams. This process also includes negotiating financial hurdles that arise in the various stages of life. Financial Planning is a process, not a product. Your current financial...
Protection Planning
Facing our mortality is difficult. Facing the reality and possibility that bad things can happen to good people is also hard. Nevertheless, facing these difficult truths is essential in building a secure financial future for you and your loved ones. The first step is to recognize what financial...
Tax Planning
An integral part of formulating a sound Financial Plan for you includes capturing an accurate look at your tax situation. We believe in tax reduction planning, not only tax preparation. April 15th is the tax-filing deadline, but tax planning begins January 1st of the previous year. We meet with you...
Investment Asset Management
Objective investment planning integrated with your personal, financial goals that we determined through your Financial Plan, enables us to help you make better investment decisions. To help you preserve and grow the assets you have accumulated, we have adopted several investment principles that we...
Retirement Planning
Retirement Planning should begin in your 20’s. As many academic studies have shown, the earlier you start the more likely you are to achieve your goals. Once a person reaches their 50’s and 60’s, they need to start managing their assets to optimize their cash flow needs in retirement. The worst...
Estate Planning
People spend a lifetime accumulating assets and building an estate with the intention of passing it on to their heirs or charitable beneficiaries. Without proper planning, a person’s death can create significant hardships on the people for which the estate was created. For an estate to be passed on...
Education Planning
Next to saving for retirement, the biggest financial challenge is probably saving for your childs’ college education. We are aware of our clients’ concerns: How much should I save? How much should I contribute each year? How much will a college education cost when my child turns 18? What if my child...
Our Team
Founder and President
Dave Johanson, born in San Mateo and raised in San Jose, is a 8th generation Californian. He is one of six children...
Chief Operating Officer
Job Description –
Lynda is JFA’s client relationship Czar. Her primary goal is ensuring all client goals and needs...
Secretary/Treasurer
Job Description – Jennifer serves as our Secretary/Treasurer and keeps track of corporate records, history, and...
Financial Planning Associate
Job Description – Preet is a valued Advisory team member assisting clients with financial planning, tax, retirement and...
Client Service Team
Job Description –
Denise provides support in research, reporting, and other client service tasks. She is the tax...
Administrative Operations Assistant
Job Description – From answering and forwarding calls, to warmly greeting and serving clients upon arrival, Stacy is the...
All Services at Johanson Financial Advisors, Inc. are
centered around YOU and the life YOU want.
Blog Posts
Avoid Being Scammed When was the last time you received a phone call or email from a scammer? I was called today by a scammer. It did not last long… I hung up. Internet scams show no signs of letting up. In fact, the problem may be getting worse. The FBI said it saw the largest number of complaints and...
There’s no two ways about it – the COVID-19 pandemic has been a historic moment around the world. From the financial markets to our daily lives, many of the norms we took for granted back at the beginning of the year have been shaken up. Given the unprecedented nature of this disease’s impact on society, it is difficult to predict...
Sometimes the science and art of investing can go astray with an error in judgment. Panic selling is by far, one of the biggest impediments to a person not meeting their goals. Decades of study have gone into behavioral finance and how we react to certain factors. Findings state our emotions can be our worst enemy. In a new research...
