How many clients do you currently have?

We are currently working with over 200 investment management clients. Our clients include individuals, couples, trusts, and business retirement plans.


Who is a typical client of Johanson Financial Advisors, Inc.?

Our clients have all ages and backgrounds, most of our clients are in the “accumulation” stage of their life, meaning 35-65 years old. Many of our clients are professionals, corporate executives, or owners of their own small businesses. Approximately one third are retired. In total, our clients are successful, fulfilled people who either do not have the time to devote to their finances or who recognize the benefit of professional guidance in this area.

In essence, our clients do not like to cut their own hair. They look to us as a great resource so they can achieve their financial dreams.


What should I expect in the financial planning process?

Our process begins with a “get acquainted” meeting. We will review information you provide regarding your financial situation (tax returns, insurance policies, asset statements, estate planning documents, employee benefits, etc.). We want to know about your personal goals, values, concerns, dreams, and past experiences.

The financial planning process entails discovering where you are now and where you want to go.  We work together to establish and prioritize objectives. We’ll review the problems and opportunities facing you, examine alternatives and make recommendations and action steps. The last step is assisting you in implementing those recommendations.

Once your initial plan is complete, we regularly meet with you to review and update your plan, assess your progress, and consider other actions that may be helpful for you.

You can learn more about the step-by-step process on the Financial Planning page.


How do I get started working with Johanson Financial Advisors, Inc.?

As a prospective client, you are encouraged to come in for a complementary exploratory consultation. We discuss your financial situation as well as our firm’s ability to help you. Most client engagements begin with a financial plan that addresses the multiple aspects of a family’s personal finances. If we decide to engage in the financial planning process, this one-time fee typically costs $2,000 to $3,000 depending upon complexity. The planning process entails 3 to 4 meetings. It is the start of a wonderful blueprint into your financial future.

In some instances, where extensive analysis and planning may not be warranted, we will still engage with clients.


Am I qualified to become a client of Johanson Financial Advisors, Inc.?

Many of our clients come to us on a referral basis. They typically enjoy healthy household incomes and have investment portfolios of $1,000,000 or more. However, we welcome and enjoy working with clients who do not yet meet these thresholds but are on the path to reach them in the near future.


What can Johanson Financial Advisors, Inc. really do for me?

As we begin to understand you and what your financial goals are, we help you grow, protect, enjoy, and safely transfer your wealth to your chosen heirs. We will help clarify your financial objectives and desires and provide the framework to help you obtain your goals. We will monitor your progress and make sure you are on a steady course to your own financial freedom and independence.


How is Johanson Financial Advisors, Inc. compensated?

We derive income from the financial planning fees as well as investment management fees. We are a fee-based investment advisory firm.

Investment management fees are calculated as an annual percentage of the assets we manage on your behalf. The fees, paid quarterly, are set at an annualized rate.

The annual fee for investment management services ranges from 1.50% to 0.50% on larger accounts.

Outside of our normal fee-based pattern, there are a few isolated occasions where it becomes necessary to recommend a special product to meet a client’s need.  For instance, College Education (529 Plans), direct participation, or other insurance products can pay out commissions through our Broker-Dealer arrangement.


Do you guarantee any rate of return for my investments?

No, it is illegal for an investment advisory firm to guarantee returns. However, we devote a lot of time, research, and experience in adopting best practices which we believe will help you meet your return goals.


Who has custody of my money when I hire you to manage it?

Johanson Financial Advisors, Inc. never has custody — physical possession or access to your money.

Client assets are held at TD Ameritrade Institutional, or Charles Schwab in an account registered in your name and social security number, or a tax identification number for trust accounts.

On occasion we will use other mutual fund, insurance or direct participation companies. Client assets are then held with those companies.


Why is it important that Johanson Financial Advisors, Inc. holds itself out as a fiduciary?

Johanson Financial Advisors, Inc. is an independent financial advisory firm that holds itself to a Fiduciary Standard which occupies a special trust and confidence when working with a client. A fiduciary is simply someone who represents your interests, even above their own interests. As a fiduciary, we are required to act with undivided loyalty to you as our client. This includes disclosure of how we are compensated and any corresponding conflicts of interest.

Not every financial advisor accepts this fiduciary duty. For example, some brokers are held to the much lower standard of suitability.  This standard of care means an advisor need only suggest products that are suitable for your objectives and no disclosure is required for possible conflicts of interest. The introduction of compensation by commission also introduces a conflict with acting in your best interest first and foremost.


Do you have any disciplinary citations against you?



What is your Investment Philosophy?

Our philosophy is to manage your assets in a way that works best for you.  We will attempt to design your portfolio to achieve its targeted rate of return without taking on more risk than necessary.  You will have your own tailored Investment Policy Statement that mandates and establishes your goals, policies and procedures.

Whether your portfolio’s goal is aggressive growth or capital preservation, or somewhere in between, the guiding investment principles that we adhere to are:

  • Strategic and Tactical Asset Allocation provide the foundation to managing the long-term risk and return of a portfolio.
  • Low cost investing through the use of index funds, ETF's and low-expense no-load mutual fund families.
  • Rebalancing portfolios on a consistent basis should reduce risk and increase returns over time.
  • A mandate to uphold an unbiased, objective, and advocacy roll.


My question is not in the list above. How can I get an answer?

Legal, privacy, copyright and trademark information | Sitemap

Johanson Financial Advisors, Inc. is a Registered Investment Adviser. Advisory services are only offered to clients or prospective clients where Johanson Financial Advisors, Inc. and its representatives are properly licensed or exempt from licensure. This website is solely for informational purposes. Past performance is no guarantee of future returns. Investing involves risk and possible loss of principal capital. No advice may be rendered by Johanson Financial Advisors, Inc. unless a client service agreement is in place.

TD Ameritrade, Inc. is one of the firms that we use to custody our client assets. TD Ameritrade and Johanson Financial Advisors, Inc. are separate and unaffiliated firms, and are not responsible for each other's services or policies. TD Ameritrade does not endorse or recommend any advisor and the use of the TD Ameritrade logo does not represent the endorsement or recommendation of any advisor. Brokerage services provided by TD Ameritrade Institutional, Division of TD Ameritrade, Inc., member FINRA/SIPC/NFA. TD Ameritrade is a trademark jointly owned by TD Ameritrade IP Company, Inc. and The Toronto-Dominion Bank. Used with permission.

Charles Schwab & Co., Inc. (Schwab) is one of the firms that we use to custody our client assets. Schwab and Johanson Financial Advisors, Inc. are separate and unaffiliated firms, and are not responsible for each other's services or policies. Schwab does not endorse or recommend any advisor and the use of the Schwab logo does not represent the endorsement or recommendation of any advisor. Brokerage services provided by Charles Schwab & Co., Inc. (Schwab), a subsidiary of The Charles Schwab Corporation, member SIPC. Used with permission.

Certain representatives of JFA are also Registered Representatives offering securities through APW Capital, Inc., Member FINRA/SIPC - 100 Enterprise Drive, Suite 504, Rockaway, NJ 07866 (800) 637-3211. Johanson Financial Advisors, Inc. is independent of APW Capital, Inc.